Law Firm Keywords for 2023
We have both good and bad news for attorneys who want to invest in SEO and/or PPC: The bad news is that Google’s most expensive keywords are those that relate to legal services. On the other hand, the good news is that, if you know what you’re doing, Google Ads can help you gain a lot of clients and PPC works for legal companies.
If you don’t know what you’re doing, you can end up paying an average of $100 each click without getting a good return right away. Then, you might stop running ads on Google completely, believing that they are a complete waste of time and money and doomed to fail.
Since we have been assisting legal firms for more than 15 years, we are confident that this is untrue. For you, we can make it work. We have experience running large Google Ads accounts with significant expenditures. Check out some of the incredible results we’ve achieved for some of our grateful clients here:
Keyword Research Done for You
Please see below for a free keyword list we have compiled for your law firm. You will notice some misspellings. They are not mistakes. You can add these to your campaigns if you are not using broad match.
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- To begin grouping the keywords in your own keyword list into ad groups, arrange them all according to themes. This is crucial since your landing pages and adverts must correspond to these, in addition to making it easier for you to see the data.