Law Firm Keywords for 2023

We have both good and bad news for attorneys who want to invest in SEO and/or PPC: The bad news is that Google’s most expensive keywords are those that relate to legal services. On the other hand, the good news is that, if you know what you’re doing, Google Ads can help you gain a lot of clients and PPC works for legal companies.

If you don’t know what you’re doing, you can end up paying an average of $100 each click without getting a good return right away. Then, you might stop running ads on Google completely, believing that they are a complete waste of time and money and doomed to fail.

Since we have been assisting legal firms for more than 15 years, we are confident that this is untrue. For you, we can make it work. We have experience running large Google Ads accounts with significant expenditures. Check out some of the incredible results we’ve achieved for some of our grateful clients here:

Keyword Research Done for You

Please see below for a free keyword list we have compiled for your law firm. You will notice some misspellings. They are not mistakes. You can add these to your campaigns if you are not using broad match.

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There are a few things you should think about before adding them all to your Google Ads account:

 

  1. your field of expertise. Some of the keywords might not be relevant to your company or be ones you don’t want to target. You must choose the keywords you want to utilize and create a list of your own keyword phrases. Whatever the tool or keyword list you use, you should always keep this in mind when conducting keyword research.
  2. targeting by location. After creating your own keyword list, it would be preferable to input it into any program that allows you to see the average monthly searches for each of your keywords as well as an estimate of how much that plan will cost you by area. From one place to another, traffic and cost per keyword can vary greatly. The Google Keyword Planner and SEMrush are a couple of the tools you can employ.
  3. Sort matches. Given that each of the several match types in Google Ads behaves differently, it is crucial that you are aware of them.
  4. negative search terms. These are just as crucial as the keywords you plan to use because they stop your advertising from appearing for queries that have absolutely no bearing on your company. “Free” and “pro bono” are two negative keywords that we frequently include in our Google Ads campaigns. Of course, you can mention your free consultation in your advertisement, but we don’t think it’s a good idea for your ad to appear when a potential customer isn’t ready to pay for your services. You ultimately pay for each click on your advertisements. These derogatory keywords apply to campaigns.At the level of the ad group, you might also want to add negative keywords. You might include “contractor” and “tenant” in your legal assistance ad group, for instance.
  5. To begin grouping the keywords in your own keyword list into ad groups, arrange them all according to themes. This is crucial since your landing pages and adverts must correspond to these, in addition to making it easier for you to see the data.

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